Privacy Policy

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Privacy Policy

BRUILT Concierge

Last updated: February 2026

BRUILT Concierge (“BRUILT”, “we”, “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, enquire about our services, or engage us as a client. It applies to information collected through bruiltconcierge.com and through the onboarding, service delivery and administrative processes associated with our Founder's Associate & Right Hand services.

We are committed to handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

BRUILT Concierge is a boutique founder support and lifestyle management agency, operated by Avril Bunton-Williams, trading as BRUILT Concierge. For the purposes of data protection law, BRUILT Concierge is the “data controller” of personal information collected through our website and client relationships.

Contact details: 39 Church Road, Westerham, TN16 3LD | avril@bruiltconcierge.com | bruiltconcierge.com

2. Information We Collect

We collect the following categories of personal information:

•  Identity and contact information, such as your name, email address, telephone number and postal address.

•  Enquiry and onboarding information you provide directly, including details shared in our Personal Infrastructure Audit, Client Onboarding Process, and Client Service Agreement.

•  Household, family, business and lifestyle information necessary to deliver our services, which may include sensitive categories of data depending on the nature of the engagement (for example, health information relevant to household management, or family details).

•  Financial information, such as billing details, where necessary to administer fees and invoicing. We do not store full payment card details.

•  Website usage information, including IP address, browser type, pages visited and cookies, collected automatically when you visit bruiltconcierge.com.

•  Communications, including emails, messages and call notes arising from our working relationship.

Where you provide information about other individuals (for example, family members or household staff), you confirm that you have their permission to share this information with us, or another lawful basis for doing so.

3. How We Use Your Information

We use personal information for the following purposes:

•  To respond to enquiries and provide quotations for our services.

•  To onboard new clients and deliver the Founder's Associate & Right Hand services agreed under a Client Service Agreement.

•  To manage the day-to-day administration of your account, including invoicing and correspondence.

•  To maintain accurate records as required by law, including accounting and tax obligations.

•  To improve our website and services, and to understand how visitors use bruiltconcierge.com.

•  To send service-related communications and, where you have consented, marketing updates about BRUILT Concierge.

•  To comply with our legal and regulatory obligations.

4. Our Legal Basis for Processing

We rely on the following legal bases under UK GDPR:

•  Contract: where processing is necessary to perform our Client Service Agreement or to take steps prior to entering into one.

•  Legitimate interests: where processing is necessary for our legitimate business interests, such as improving our services, provided this does not override your rights and interests.

•  Consent: where you have given clear consent, such as opting in to receive marketing communications or accepting non-essential cookies.

•  Legal obligation: where processing is necessary to comply with the law, such as financial record-keeping.

5. Sharing Your Information

We treat the personal and household information you share with us as strictly confidential. We will not sell your personal information to third parties. We may share information with:

•  Trusted suppliers, contractors and service providers engaged on your behalf, and only to the extent necessary to deliver the specific service requested (for example, a tradesperson, travel provider, or event venue).

•  Professional advisers, such as our accountant or legal adviser, where necessary for the operation of our business.

•  Technology and software providers who support our operations, such as cloud storage, scheduling, and accounting platforms, under appropriate data protection terms.

•  Regulatory or law enforcement bodies, where we are required to do so by law.

We require any third party we share data with to respect the security of your personal information and to treat it in accordance with the law.

6. International Transfers

Where any of the third parties referred to above are based outside the United Kingdom, your information may be transferred outside the UK. Where this occurs, we will ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement or adequacy regulations, to protect your information.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. As a general guide:

•  Client onboarding and service records are retained for the duration of the engagement and for a period of [SEVEN] years afterwards, to meet accounting and legal obligations.

•  Enquiry information from prospective clients who do not proceed is retained for up to [TWELVE] months, after which it is securely deleted.

•  Website usage data is retained in accordance with our Cookie Policy.

At the end of the relevant retention period, your personal information will be securely deleted or anonymised.

8. How We Protect Your Information

We take the security of your personal information seriously, particularly given the sensitive and detailed nature of the household, family and business information shared with us. We maintain appropriate technical and organisational measures, including:

•  Secure, password-protected and where appropriate encrypted storage of client documents.

•  Restricted access to personal information, limited to those who need it to deliver our services.

•  Confidentiality obligations placed on any associate, subcontractor or third party engaged in delivering services on our behalf.

•  Regular review of our data handling practices as our business grows.

9. Cookies and Website Analytics

Our website, bruiltconcierge.com, may use cookies and similar technologies to improve your browsing experience and to understand how visitors interact with our site. Cookies may be used for:

•  Essential website functionality.

•  Analytics, to help us understand visitor numbers and behaviour.

•  Marketing, where you have given your consent, to help us understand the effectiveness of our communications.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

10. Your Rights

Under UK GDPR, you have the following rights in relation to your personal information:

•  The right to be informed about how your data is used.

•  The right of access to the personal information we hold about you.

•  The right to rectification, to have inaccurate information corrected.

•  The right to erasure, to have your information deleted in certain circumstances.

•  The right to restrict processing, in certain circumstances.

•  The right to data portability, to receive your data in a structured, commonly used format.

•  The right to object to processing based on legitimate interests or for direct marketing purposes.

•  Rights related to automated decision-making and profiling, where applicable (BRUILT Concierge does not currently use automated decision-making).

To exercise any of these rights, please contact us at avril@bruiltconcierge.com. We will respond within one month, in accordance with the law.

11. Right to Complain

If you have concerns about how we handle your personal information, we would welcome the opportunity to resolve this directly. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or by calling 0303 123 1113.

12. Children's Information

Our services are intended for adults. Where information about children is shared with us as part of household or family management services (for example, school or medical details), this is processed solely on the instruction of, and with the consent of, the parent or legal guardian who is our client.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this document will indicate when changes were last made. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

BRUILT Concierge

Email: avril@bruiltconcierge.com

Website: bruiltconcierge.com

Address: 39 Church Road, Westerham, TN16 3LD